What you do, for whom, and the one thing that makes you different — in your words, not marketing-speak.
Placement drives composition — a notification and a broadcast intro are different instruments.
The core of this brief: each strategy adjective becomes a reviewable musical decision — before a note is composed.
| Brand attribute | Sonic translation (tempo · instrumentation · texture · register) |
|---|---|
|
e.g. “Trustworthy”
|
Mid-tempo, warm low-end, acoustic elements, resolved endings — no dissonance
|
A sonic identity that could belong to a competitor is a failed deliverable — name the contrast on purpose.
| Competitor | Their sound | Our contrast move |
|---|---|---|
For each reference, name the element to borrow — energy, instrumentation, mix character. Never the melody.
| Asset | Duration | Format |
|---|---|---|
|
Full sonic mark / intro theme
|
5–7s mark · 15–30s intro
|
WAV 24-bit / 48kHz + MP3
|
|
Short sting
|
2–3s
|
WAV + MP3
|
|
Notification-length cut
|
≤ 1.5s
|
WAV + MP3
|
|
Stems — melody / harmony / rhythm / FX
|
—
|
WAV, labeled + organized
|
|
Loudness
|
Podcast −16 LUFS · Social −14 LUFS
|
Broadcast per spec
|
Concepts delivered: per license tier · Revision rounds included: 2
Written with the client. e.g. “A listener recognizes the show from the first second of the intro — before any voice.”
| Milestone | Date |
|---|---|
|
Brief approved (this document, signed below)
|
|
|
Treatments delivered
|
|
|
Revision round 1 feedback due
|
|
|
Final delivery + license certificate issued
|
Approval locks direction. Composition begins after sign-off; direction changes after approval are scoped as a change order — revisions refine the approved direction; they don't restart it.